AFC Dukes (“the Club”, “we”, “our”, “us”) is committed to protecting your privacy and handling your personal data transparently and securely. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or become a member of the Club.

We comply with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Who We Are

AFC Dukes is a community football club based in [Town/City, Country].

Data Controller: AFC Dukes
Jamie@afcdukes.co.uk

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2. The Information We Collect

We may collect the following categories of personal

a) Identity & Contact Information
• Full name
• Date of birth
• Address
• Email address
• Telephone number
• Parent/guardian details (for players under 18)

b) Membership & Participation Information
• Team allocation
• Attendance records
• Performance statistics (where applicable)
• Emergency contact details
• Relevant medical information (e.g. allergies, conditions)

c) Financial Information
• Payment records
• Membership fee status
(Note: Payment card details are processed securely by third-party providers and are not stored by the Club.)

d) Website Usage Information
• IP address
• Login information
• Browser type
• Pages visited (via cookies)

e) Media
• Photographs and video recordings taken at matches, training sessions, and club events (subject to consent).

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3. How We Use Your Information

We use your personal data to:
• Administer membership and team registrations
• Organise fixtures, training, and events
• Communicate club updates and essential information
• Manage payments and financial records
• Ensure safeguarding and player welfare
• Meet legal and governing body requirements
• Promote AFC Dukes (where consent has been given)

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4. Lawful Basis for Processing

We rely on one or more of the following lawful bases:
• Contractual obligation – to fulfil membership services
• Legal obligation – to comply with safeguarding and financial regulations
• Legitimate interests – to run and promote the Club effectively
• Consent – for photography, marketing communications, and certain medical data

You may withdraw consent at any time by contacting us.

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5. Sharing Your Data

We may share your information with:
• League and football governing bodies (where required)
• Coaches and authorised club officials
• Payment service providers
• Pitchero as our membership and website platform provider
• Emergency services if required

We do not sell or trade personal data.

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6. Data Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration.

Access to personal data is restricted to authorised individuals who require it for legitimate Club purposes.

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7. Data Retention

We retain personal data only for as long as necessary:
• Active members – for the duration of membership
• Former members – for up to [3–7 years] to meet legal and safeguarding obligations
• Financial records – in accordance with statutory requirements

After this period, data will be securely deleted or anonymised.

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8. Your Data Protection Rights

Under data protection law, you have the right to:
• Access your personal data
• Request correction of inaccurate data
• Request erasure (where applicable)
• Restrict processing
• Object to processing
• Withdraw consent
• Lodge a complaint with the relevant supervisory authority

In the UK, this is the Information Commissioner’s Office (ICO).

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9. Children’s Privacy

As a youth football club, we collect personal data relating to children. We require parental or guardian consent for membership registration and photography.

We take additional care to safeguard children’s personal information.

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10. Cookies

Our website may use cookies to improve user experience and monitor website performance. You can manage cookie preferences through your browser settings.

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11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

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12. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last Updated” date.

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13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

AFC Dukes
Email: jamie@afcdukes.co.uk

Data policy

AFC Dukes

Last Updated: February 2026 By Jamie Dexter

AFC Dukes (“the Club”, “we”, “our”, “us”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect your personal data when you interact with us, including via our website hosted on Pitchero.

We process personal data in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Who We Are

AFC Dukes is a community football club based in Bracknell.

Data Controller: AFC Dukes
Email: jamie@afcdukes.co.uk

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2. What Personal Data We Collect

We may collect and process the following information:

Membership Information
• Player name and date of birth
• Parent/guardian details (for under 18s)
• Address, email address, and phone number
• Emergency contact details
• Medical information relevant to participation

Website & Account Information
• Login details
• Communication preferences
• Payment records
• IP address and website usage data

Media
• Photographs and videos taken at club events (subject to consent)

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3. How We Use Your Data

We use personal data to:
• Register and manage memberships
• Organise teams, fixtures, and training sessions
• Communicate important club information
• Process payments
• Ensure player welfare and safeguarding
• Comply with legal and governing body obligations
• Promote the Club (where consent has been given)

We only process data where we have a lawful basis to do so, including:
• Consent
• Contractual necessity
• Legal obligation
• Legitimate interests of the Club

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4. Sharing Your Information

We may share data with:
• League or governing bodies where required
• Coaches and team managers (for operational purposes)
• Payment processors
• Pitchero (as our website and membership management platform provider)
• Emergency services if required for safety reasons

We do not sell personal data to third parties.

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5. Data Storage & Security
• Personal data is stored securely via Pitchero and/or secure Club systems.
• Access is restricted to authorised committee members and coaches.
• We take reasonable steps to protect data from loss, misuse, or unauthorised access.

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6. How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including:
• Active members: for the duration of membership
• Former members: up to [Insert number, e.g. 3–7 years] for safeguarding and legal purposes
• Financial records: as required by law

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7. Your Rights

Under data protection law, you have the right to:
• Access your personal data
• Request correction of inaccurate data
• Request erasure of your data (where applicable)
• Restrict or object to processing
• Withdraw consent at any time
• Lodge a complaint with the relevant supervisory authority

In the UK, this is the Information Commissioner’s Office (ICO).

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8. Children’s Data

As a youth football club, we collect data relating to children. Parental or guardian consent is required for membership registration and media usage. We take extra care to ensure children’s data is handled securely and appropriately.

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9. Photography & Media Consent

Photographs or videos may be taken during matches, training sessions, and events for promotional purposes.

Parents/guardians may withdraw consent at any time by contacting the Club.

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10. Cookies

Our website, hosted on Pitchero, may use cookies to improve functionality and user experience. You can control cookie preferences through your browser settings.

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11. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

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12. Contact Us

If you have any questions about this policy or how your data is handled, please contact:

AFC Dukes
Email: jamie@afcdukes.co.uk

Terms and Conditions

AFC Dukes

Last Updated: February 2026 by Jamie Dexter

Welcome to the official website of AFC Dukes (“the Club”, “we”, “our”, “us”). By accessing or using this website hosted on Pitchero, you agree to comply with and be bound by the following Terms and Conditions. If you do not agree, please do not use this website.

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1. About Us

AFC Dukes is a community football club based in [Town/City, Country]. We provide football training, competitive matches, development programmes, and community sporting activities for players of all ages.

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2. Use of the Website

You agree to:
• Use the website for lawful purposes only
• Not misuse, disrupt, or attempt to gain unauthorised access to the website
• Not upload or share any content that is defamatory, abusive, offensive, or illegal
• Ensure that any information you provide is accurate and up to date

We reserve the right to suspend or terminate access if these terms are breached.

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3. Membership & Registration
• Membership applications are subject to approval by the Club committee.
• Membership fees must be paid in accordance with the Club’s current fee structure.
• All players under 18 must have parental/guardian consent.
• The Club reserves the right to refuse or revoke membership in line with its constitution and disciplinary procedures.

Members are responsible for maintaining the confidentiality of their login details.

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4. Payments & Refunds
• Fees for membership, training sessions, matches, events, or merchandise must be paid in advance unless otherwise agreed.
• Refunds will be considered in line with the Club’s refund policy.
• If sessions or matches are cancelled due to weather or circumstances beyond our control, refunds or credits may be offered at the Club’s discretion.
• Online payments may be processed via third-party providers integrated with Pitchero.

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5. Code of Conduct

All players, coaches, volunteers, parents, and supporters must:
• Show respect to referees, opponents, teammates, and spectators
• Abide by the rules set by the relevant football governing body
• Promote fair play and good sportsmanship
• Refrain from discrimination, harassment, bullying, or abusive behaviour

Breaches may result in disciplinary action, including suspension or removal from the Club.

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6. Safeguarding

AFC Dukes is committed to safeguarding children and vulnerable adults. All safeguarding concerns should be reported immediately to the Club Welfare Officer and will be handled in accordance with our Safeguarding Policy.

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7. Intellectual Property

All content on this website (including text, logos, photographs, videos, and graphics) is the property of AFC Dukes unless otherwise stated.

You may not reproduce, distribute, or use any content without prior written permission from the Club.

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8. Photography & Media

By participating in Club activities, members (or parents/guardians of junior members) consent to photographs or videos being taken for promotional purposes, including use on the Club website and social media channels, unless written notice is provided to opt out.

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9. Limitation of Liability

Participation in football and related activities involves inherent risks. AFC Dukes accepts no liability for injury, loss, or damage sustained during Club activities, except where caused by negligence.

Members are responsible for ensuring they are medically fit to participate.

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10. Privacy

Personal data will be processed in accordance with our Privacy Policy and applicable data protection laws.

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11. Amendments

AFC Dukes reserves the right to update these Terms and Conditions at any time. Changes will be posted on this page and will take effect immediately.

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12. Contact Us

If you have any questions regarding these Terms and Conditions, please contact:

AFC Dukes
Email: jamie@afcdukes.co.uk