AFC Dukes (“the Club”, “we”, “our”, “us”) is committed to protecting your privacy and handling your personal data transparently and securely. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or become a member of the Club.

We comply with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Who We Are

AFC Dukes is a community football club based in [Town/City, Country].

Data Controller: AFC Dukes
Jamie@afcdukes.co.uk

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2. The Information We Collect

We may collect the following categories of personal

a) Identity & Contact Information
• Full name
• Date of birth
• Address
• Email address
• Telephone number
• Parent/guardian details (for players under 18)

b) Membership & Participation Information
• Team allocation
• Attendance records
• Performance statistics (where applicable)
• Emergency contact details
• Relevant medical information (e.g. allergies, conditions)

c) Financial Information
• Payment records
• Membership fee status
(Note: Payment card details are processed securely by third-party providers and are not stored by the Club.)

d) Website Usage Information
• IP address
• Login information
• Browser type
• Pages visited (via cookies)

e) Media
• Photographs and video recordings taken at matches, training sessions, and club events (subject to consent).

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3. How We Use Your Information

We use your personal data to:
• Administer membership and team registrations
• Organise fixtures, training, and events
• Communicate club updates and essential information
• Manage payments and financial records
• Ensure safeguarding and player welfare
• Meet legal and governing body requirements
• Promote AFC Dukes (where consent has been given)

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4. Lawful Basis for Processing

We rely on one or more of the following lawful bases:
• Contractual obligation – to fulfil membership services
• Legal obligation – to comply with safeguarding and financial regulations
• Legitimate interests – to run and promote the Club effectively
• Consent – for photography, marketing communications, and certain medical data

You may withdraw consent at any time by contacting us.

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5. Sharing Your Data

We may share your information with:
• League and football governing bodies (where required)
• Coaches and authorised club officials
• Payment service providers
• Pitchero as our membership and website platform provider
• Emergency services if required

We do not sell or trade personal data.

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6. Data Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration.

Access to personal data is restricted to authorised individuals who require it for legitimate Club purposes.

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7. Data Retention

We retain personal data only for as long as necessary:
• Active members – for the duration of membership
• Former members – for up to [3–7 years] to meet legal and safeguarding obligations
• Financial records – in accordance with statutory requirements

After this period, data will be securely deleted or anonymised.

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8. Your Data Protection Rights

Under data protection law, you have the right to:
• Access your personal data
• Request correction of inaccurate data
• Request erasure (where applicable)
• Restrict processing
• Object to processing
• Withdraw consent
• Lodge a complaint with the relevant supervisory authority

In the UK, this is the Information Commissioner’s Office (ICO).

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9. Children’s Privacy

As a youth football club, we collect personal data relating to children. We require parental or guardian consent for membership registration and photography.

We take additional care to safeguard children’s personal information.

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10. Cookies

Our website may use cookies to improve user experience and monitor website performance. You can manage cookie preferences through your browser settings.

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11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

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12. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last Updated” date.

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13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

AFC Dukes
Email: jamie@afcdukes.co.uk