AFC Dukes (“the Club”, “we”, “our”, “us”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect your personal data when you interact with us, including via our website hosted on Pitchero.

We process personal data in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Who We Are

AFC Dukes is a community football club based in Bracknell.

Data Controller: AFC Dukes
Email: jamie@afcdukes.co.uk

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2. What Personal Data We Collect

We may collect and process the following information:

Membership Information
• Player name and date of birth
• Parent/guardian details (for under 18s)
• Address, email address, and phone number
• Emergency contact details
• Medical information relevant to participation

Website & Account Information
• Login details
• Communication preferences
• Payment records
• IP address and website usage data

Media
• Photographs and videos taken at club events (subject to consent)

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3. How We Use Your Data

We use personal data to:
• Register and manage memberships
• Organise teams, fixtures, and training sessions
• Communicate important club information
• Process payments
• Ensure player welfare and safeguarding
• Comply with legal and governing body obligations
• Promote the Club (where consent has been given)

We only process data where we have a lawful basis to do so, including:
• Consent
• Contractual necessity
• Legal obligation
• Legitimate interests of the Club

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4. Sharing Your Information

We may share data with:
• League or governing bodies where required
• Coaches and team managers (for operational purposes)
• Payment processors
• Pitchero (as our website and membership management platform provider)
• Emergency services if required for safety reasons

We do not sell personal data to third parties.

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5. Data Storage & Security
• Personal data is stored securely via Pitchero and/or secure Club systems.
• Access is restricted to authorised committee members and coaches.
• We take reasonable steps to protect data from loss, misuse, or unauthorised access.

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6. How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including:
• Active members: for the duration of membership
• Former members: up to [Insert number, e.g. 3–7 years] for safeguarding and legal purposes
• Financial records: as required by law

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7. Your Rights

Under data protection law, you have the right to:
• Access your personal data
• Request correction of inaccurate data
• Request erasure of your data (where applicable)
• Restrict or object to processing
• Withdraw consent at any time
• Lodge a complaint with the relevant supervisory authority

In the UK, this is the Information Commissioner’s Office (ICO).

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8. Children’s Data

As a youth football club, we collect data relating to children. Parental or guardian consent is required for membership registration and media usage. We take extra care to ensure children’s data is handled securely and appropriately.

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9. Photography & Media Consent

Photographs or videos may be taken during matches, training sessions, and events for promotional purposes.

Parents/guardians may withdraw consent at any time by contacting the Club.

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10. Cookies

Our website, hosted on Pitchero, may use cookies to improve functionality and user experience. You can control cookie preferences through your browser settings.

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11. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

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12. Contact Us

If you have any questions about this policy or how your data is handled, please contact:

AFC Dukes
Email: jamie@afcdukes.co.uk